The phoenix, the brands and the rebirth in logo design. Aaron Draplin Logo Design Process. Bing Logo: Before and After the Redesign. Popular Posts. A-style logo hidden meaning 9 views per day. Equus logo design — Hyundai Premium Brand 7 views per day. This provided a more consistent message to consumers. As time went by, the new logo helped to clear up any confusion in the marketplace about what brand a parent, or anyone else for that matter, might actually be buying — there would be no mistake that it was a Burton product.
One of the biggest assets that the redesigned logo gave Burton was the ability to use one mark on the majority of their products. This saved them a small fortune in and of itself.
Not only did it eliminate the expensive process of designing multiple logos every year, it also cut down on the different molds and dies that have to be made for each mark.
Along with this came the fact that, on the surface at least, product lines would appear more similar from year to year, due to their more unified appearance. While certain segments of the market would always buy the newest and latest gear, the logo helped Burton to move out the inventory of older items due to their resemblance to newer products.
The visibility the Arrow was given during the Olympics was massive. Two Burton sponsored athletes, the previously mentioned Ross Powers as well as Kelly Clark, both won the first Gold medals in snowboarding for the United States. This put the company front and center on a global stage. His meteoric rise would include back to back Olympic Gold Medals in and as well as countless victories at the U.
Open and Winter X Games, all under the sponsorship of Burton. This connection helped to further promote the logo, reinforce the brand and put the company in front of a larger audience as time went by. Our marketing, design and printing experts are passionate about sharing their knowledge. Everything started for Burton in the mountains, so it makes sense, right? The original mountain logo was the product of a design contest that our founder, Jake Burton Carpenter, held among his friends and family while starting the company back in the late 70s.
It stuck around for quite some time. So, why change it? Well, if you look closely, the OG mountain logo is a little clunky. This makes it hard to place on a lot of different things.
So, we just cleaned it up. We were experimenting with all things counter-culture.
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