Partnerships including the agreement with Enel Green Power at the Red Dirt wind farm in Oklahoma have T-Mobile on its way to reaching its renewable energy goal. After issuing an RFP in search of a renewable energy partner, the wireless leader selected Enel Green Power as the first organization to team up with to make their sustainability goals a reality.
A key consideration in T-Mobile's renewable energy strategy is its geographic footprint. T-Mobile has many locations spread across the country with differing energy needs.
T-Mobile already has a massive lead in 5G coverage in rural markets. It covers million people with its 5G network on the MHz bandwidth. Importantly, that difference in people covered is in the lower-density rural markets. But the MHz 5G network doesn't offer the performance promises of 5G, like much faster internet speeds and lower latency. In order to accomplish that goal, T-Mobile is quickly building out its network using mid-band spectrum it acquired in its merger with Sprint.
It plans to put equipment on tens of thousands of towers in rural markets in order to expand the network. It currently covers million people and expects to cover million Americans by the end of with what it calls Ultra Capacity 5G and will cover million by The competitors are about two years behind.
That's a real opportunity for T-Mobile, as long as it can get its product in front of customers, boost its brand awareness, and tout the benefits of its network over the competitors. What's more, it's offering home internet service using 5G. That could be another selling point in rural markets where internet-service-provider options are slim and speeds are subpar, compared to more metropolitan and urban markets.
First of all, T-Mobile doesn't have to pay to lease and set up its own storefronts. While T-Mobile will pay Walmart a commission on each phone and plan sold, it prevents it from having to spend much of anything upfront.
CFO Peter Osvaldik noted it's "very cost-effective from a distribution perspective because in a lot of these places it might not make sense to have a direct company-owned store given the size and the population density.
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