This most recent rallying cry is the latest extension of how Nike has elevated and engaged female athletes in meaningful ways over decades. The United States Congress passed Title IX in the Education Amendments of — a landmark bill that enforced gender equity in high school and collegiate sports once and for all. Less than a week later, the U. Their tiny company was called Blue Ribbon Sports.
The shoes were called Nike, named after the Greek Goddess of Victory. In , Nike Women launched as a business focus, and Nike debuted its first ad featuring the Lady Waffle Trainer, part of a line designed specifically for women. In , a group of female runners banded together to create the International Runners Committee IRC to fight for the inclusion of long-distance running. Nike celebrated with a pair of ads.
In the late s, women in large numbers grew more connected to sport and adopted a lifestyle of fitness. The ads listed numerous pressures put upon modern women and made a statement. In October of , Swoopes became only the second athlete, male or female, to have a shoe bear her name.
Sheryl was in good company, as the first was none other than Michael Jordan. The campaign was chosen as one of the best ads of by readers of USA Today. This isn't the first time Williams has been in an ad for female empowerment.
Since airing last night, Nike's ad already has more than 4 million views on YouTube and is the perfect reminder of what dreaming crazy big can lead to. Watch the entire powerful video below, and just try not to be lit with determination:. Photo of Faith Brar.
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Twitter Twitter. Purchasing a Claim not just to Beauty but Ambition, Success and Confidence As per traditional objectification theory , women in sexually saturated cultures such as western culture are considered objects and regarded through the gaze of others.
The Right to Leisure The ability to just be, still remains out of reach and we find ourselves in a quagmire constantly seeking validation from others and from ourselves. The inadequacy of Eurocentric Feminism Critical race theorist, M. Going Forward Diversity in representation, apart from accommodating a plurality of actors, must also entail diversity in content. This article is also cross posted on the Blog of American Philosophical Association. John Stuart Mill stated that some types of pleasures are superior to others by virtue of their inherent qualities.
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