Word was spreading — Boulevard was making surprisingly good beer. The original business plan called for someday selling 6, barrels a year. By the third year sales passed 7, barrels, and continued to climb. Boulevard began selling its beers in neighboring cities and states.
The original Bavarian brewhouse, designed to produce only a few thousand barrels a year, was approaching , barrels by , turning out a dozen 1, gallon brews each and every day.
But it had reached its limit, and a decision loomed. But it had happened. Now, consultants said the smart move was to relocate to a new site with plenty of room. But the brewery was tightly woven into the fabric of the city, and the Boulevard team was committed to its continued revitalization. The Smokestack Series was launched, featuring an ever-evolving array of even bigger, bolder beers. So when John was approached by Michel Moortgat, president and fourth generation leader of Duvel Moortgat, he listened.
We love hosting visitors, but as time went on our limited capacity meant we were turning away tens of thousands of people every year. The fully restored building serves as a hub for tours, swag, sampling and entertainment, including an experience area with exhibits about beer and Boulevard, a gift shop, and a 10, square foot Beer Hall.
In we completed construction and installation of a brand new 24, square foot Canning Hall, housing a high-speed canning line capable of filling up to ounce cans per minute. Boulevard founder John McDonald noted on the company website that a Belgian beer he drank in Paris led to his eventual founding of the brewery. At the age of 60, McDonald had begun to think about the future of the company. Duvel Moortgat will "bring to us an unparalleled depth of experience, strong resources, and an unwavering devotion to quality.
Duvel Moortgat is committed to our people, to the expansion of our Kansas City brewery, and to growing Boulevard brands throughout the U. We share the same values, respect each other's achievements, and have the same obsession for exceptional beers.
Founded in , Boulevard is the 12th largest U. The pints he sipped that day inspired him to make beer himself — but it would be five more years until he opened Boulevard Brewing Co. After attending art school, and taking up cabinet making, McDonald proved himself to be a true beer pioneer when he finally opened Boulevard in When asked why he started the brewery, McDonald says that he was really interested in making things.
Here are 14 things you need to know about Boulevard Brewing. Those beers, like Boulevard Pale Ale , a combination of caramel malts and zesty hops, and Unfiltered Wheat Beer , a citrusy American-style wheat beer, would eventually win national attention and awards.
The first keg of Boulevard Pale Ale was sold on Nov. A year later, McDonald convinced an investor to give him the capital he needed to buy a very small, very used bottling line, allowing the Boulevard team to start bottling. Eventually, Boulevard would help popularize the saison style with Tank 7 when it arrived in a decade after Brewery Ommegang took the lead by introducing Hennepin Farmhouse Saison. During quality control, someone took a sip and it blew them away.
The brewers named it Tank 7 and incorporated it into its Smokestack Series , a collection of big, bold beers. The dry but spicy beer with notes of grapefruit from the hops immediately found a thirsty audience. In January of , Tank 7 stepped onto the silver screen — or, maybe more accurately, the aluminum screen.
Boulevard decided to can its saison , printing the label onto ounce aluminum cans and tucking them into 4-packs. The resulting spirit, an proof American malt whiskey that featured aromas and flavors of banana bread, allspice, and caramel, arrived at Iowa retailers in August of Midnight Ritual was the first in a series of brewer and distiller collaborations that Foundry intends to release.
The distillery has teamed up with several other breweries aside from Boulevard. Whiskeys distilled from Stone Brewing Co. In order to get the money required to start a new business, McDonald sold his house, moved into an old brick building in town, and operated his cabinetry business in a corner.
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